Update and maintain promotional areas of your fuel island to drive in-store sales and merchandise appealing products. Convenience stores are in a unique position to reach a captive audience of customers who are fueling up their cars. Misusing (or not using) displays at the fuel pump.Make sure your exterior and interior store care communicates a message to customers that your products are worth buying. Effective merchandising starts with how customers perceive your business. Avoid these top 10 merchandising mistakes. How you merchandise your products directly impacts your ability to exceed those customer expectations. Today’s customers expect efficiency, value, and convenience. That makes in-store sales and merchandising efforts more important than ever. As vehicles become more fuel efficient, customer demand for fuel may decrease. Recent convenience store industry reports suggest that while fuel sales are strong, they may not always stay that way.
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